[Foreign,Catering,Giants,Invigorate,Their,China,Branches]China mac

　　 Soon after the Chinese spring festival, Yum, Starbucks and McDonald’s couldn’t wait to deliver the messages of their ambition for great achievements in China during the Year of Dragon.
　　On February 1, 2012, Yum announced the successful completion of acquiring Chinese local hotpot chain brand Little Sheep. Soon, American chain café Starbucks also published the financial data in the first quarter of 2012 financial year along with the plan of opening 150 new cafes in China in this financial year. The fast food giant McDonald’s also set up the plan of establishing 225-250 new restaurants in China.
　　 Acquisition: Yum Took Over Little Sheep
　　Yum completed the deal of acquiring Little Sheep Group Limited through privatization as planned. Little Sheep was officially unlisted in the Hong Kong Stock Exchanges and Clearing Limited on February 2, 2012 and became a subsidiary company of Yum. The completion of this deal signaled Yum’s takeover of Little Sheep’s operation.
　　It is known that Yum will sort out the operation and management of Little Sheep and conduct the integration timely. Meanwhile, Yum will carefully deal with the human resourcerelated problems that may arise during the process of integration. Lu Wenbing, president of Little Sheep will leave the company with his position taken by Xi Ziying, former general manager of KFC China. This is the only case of executive change that was disclosed so far.
　　Xi Ziying has been working for Yum for 23 years and is one of the local general managers of KFC going through the training system of Yum in China. Xi Ziying will take charge of the development orientation and strategy of Little Sheep. He is also responsible for consolidating and improving the brand awareness of Little Sheep.
　　Xi Ziying said: “Under the leadership of the founding shareholder and the management team of Little Sheep, it has become a leading brand of hotpot chain. We expect that Little Sheep could enhance its operation pattern and up- grade its leading place in the market under leadership of Yum.”
　　Since it entered the Chinese market in 1987, Yum carried out the general strategy of “establishing itself in China and integrating into the daily life” all the while. Presently, China has become the fastest growing market of Yum’s catering business in the world. J Samuel Su, vice chairman of Yum’s board of directors and CEO of Yum China, said:“The successful acquisition of Little Sheep means another important step forward in the Chinese market. We highly expect the continued growth and development of Yum’s brands in China: KFC, Pizza Hut, Oriental White and Little Sheep.”
　　 Expansion: McDonald’s to Set up 250 Restaurants
　　McDonald’s China announced in January that 200 new restaurants had been established in China in 2011, which was the largest number of new restaurants McDonald’s established in China within one year. These new restaurants turned China into the third largest market of McDonald’s in the world. In order to accelerate the development in China, McDonald’s announced the plan of increasing investment in China. It is expected that the American fast food giant will increase the investment in China by 50% in 2012 and the new round of investment will be mainly used to set up new restaurants and upgrade the existing restaurants for more convenient services. McDonald’s plans to open 225-250 new restaurants in China in 2012.
　　According to Kenneth Chan, CEO of McDonald’s China, McDonald’s has bigger growth rate of new stores in China than any other market. In addition, McDonald’s is continuously reviewing the market to further tap and grab potential operation and development opportunities while improving the performance of direct-sales restaurants and the customer loyalty. In 2011, McDonald’s introduced the franchised operation pattern into China. By now, the franchised operation pattern of McDonald’s has been successfully implemented in Zhuhai City, Guangdong Province and Yunnan Province. Kenneth Chan pointed out: “The franchised operation pattern will gradually become one of the most important impetuses for McDonald’s business in China.” It is known that McDonald’s China had recruited seven franchisers and two franchised developers, who own 36 McDonald’s restaurants.
　　McDonald’s is known to focus on“speed” in China. Now the number of drive-through restaurants McDonald’s opens in China is increasing by 25% every year. In addition, McDonald’s has a complete McDelivery network consisting of 480 service spots as well as over 1000 ice cream stores, 280 McCafe stores and about 1000 24-hour restaurants. It is weaving a giant fast food net in China and plans to extend its arms to the online business by launching online dinner reservation in Beijing, Shanghai, Guangzhou, Shenzhen and Tianjin.
　　 Ambition: Starbucks’ 150 New Cafes
　　On January 26, Starbucks published its financial report of the first quarter of 2012 financial year. According to the financial report, its global sales had a 9% increase in the first quarter while the net income rose 16% to the historical high 3.4 billion U.S. dollars. In the same quarter the net income from China/ Asian-Pacific market reached 166.9 million U.S. dollars, 38% higher than the first quarter of 2011 financial year. The rise was attributed to the 85 new cafes and the 20% increase of single-store sales. In the 2012 financial year, Starbucks will continue to follow the goal of establishing 800 new stores in China, 300 of which will be opened in China and Asian-Pacific areas. It is known people in mainland China will see 150 new cafes open in their cities.

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